They arranged licensing deals where app developers receive royalties based on how many people download and use their apps. It was created by MacPaw, the Ukraine-based independent Mac development company that came out with the popular Mac optimization software CleanMyMac X. Many have compared Setapp to Spotify as well as called it the Netflix of Mac apps. In a nutshell, a Setapp membership offers unlimited access to a marketplace of over 170 Mac apps in exchange for a low monthly (or annual) price. Refinance Student Loans | First Republic Bank.